Job Description

Overview

The Omni Dallas Hotel is part of Omni Hotels & Resorts and offers a dynamic work environment with comprehensive training and mentoring. We are committed to exceptional service and a culture of respect, gratitude and empowerment.

Job Description

The Digital Marketing Manager is responsible for developing, executing, and optimizing digital marketing strategies to drive awareness, engagement, and direct bookings for the hotel. This role enhances the hotels online presence across digital channels, including websites and emails, and works closely with the Marketing team (Revenue, Sales, Catering, Spa and Food & Beverage) to ensure cohesive messaging and a seamless customer journey. The ideal candidate is analytical and creative, with a strong understanding of the hospitality industry, digital trends, and performance-driven marketing.

Responsibilities

• Develop and manage the hotel's e-commerce strategy through online marketing efforts including traffic and revenue programs via SEO, SEM, email, display and other online channels.
• Measure key performance metrics in Google Analytics and other tools to identify trends and opportunities based on customer behavior and geographic data.
• Provide monthly reporting summaries to key stakeholders using GA4, Digital Scorecards, and Vendor reports.
• Increase web direct share and brand.com distribution.
• Manage all digital channels including omnidallas.com, landing sites, and partner websites (e.g., Visit Dallas, Expedia, Booking.com, OpenTable, Yelp).
• Manage Google Business listings at the hotel level including outlets and spa.
• Collaborate with Revenue Management and Sales on overall digital strategies with online travel agencies and partners.
• Review, assess, and manage content and imagery across digital channels and partner sites.
• Participate in corporate digital marketing calls to discuss trends and campaign initiatives.
• Assist in developing annual marketing plans and budgets to support short-term and long-term strategies.

Qualifications

• Bachelors degree in Marketing.
• Minimum of 2+ years of progressive marketing experience, including strategic campaign planning and multi-channel oversight.
• Strong understanding of digital, traditional, and experiential marketing channels.
• Proficiency in Google Analytics (GA4) and analytics-driven decision-making.
• Experience planning, launching, and optimizing paid campaigns on Meta and Google Ads.
• Ability to analyze campaign data, extract insights, and translate findings into strategic actions.
• Strong written and verbal communication skills; able to present ideas clearly to both technical and non-technical audiences.
• Highly organized with attention to detail and the ability to manage multiple projects in a fast-paced environment.
• Hospitality or travel marketing experience is preferred.
• Experience managing budgets, creative teams, and agency relationships.
• Experience mentoring direct reports or dotted-line contributors is a plus.
• Team-building, collaboration, and cross-departmental influence skills.

Location

Onsite at Omni Dallas Hotel

Employment type

• Full-time

Seniority level

• Entry level

Industries

• Hospitality

Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available via the following links. If you need special assistance to apply, please email applicationassistance@omnihotels.com.

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