Job Description

Director Of Sales

The Director of Sales administers, directs, manages and controls the sales and marketing department to maximize sales revenue for the hotel and ensure an aggressive approach by all sales staff to meet budgeted goals and key hotel drivers. While the Director of Sales reports directly to the General Manager, the Regional Sales and Marketing Manager will interface and assist in the direction of the Sales and Marketing function at the property.

Core responsibilities include:

• Developing sales strategies for property, including targeted market segments, rate management, solicitation procedures, and advertising.
• Developing a realistic annual marketing plan, with monthly reviews to update and modify as required by market conditions.
• Emphasizing control procedures and yield management to assure a proper balance of rate availability to market demand.
• Establishing and executing an effective outside sales program.
• Directing internal servicing of groups.
• Acting in concert with hotel management team and property General Manager.
• Training all sales and marketing staff, holding them accountable to actionable results.
• Working in a cooperative and friendly manner with fellow associates.
• Practicing a culture of guest service in all you do; promoting courtesy, good will, and a positive attitude in each and every encounter.
• Performing any reasonable request as assigned or directed by General Manager.

This job description is not an exhaustive list of all job functions that are required of an employee in this position. Therefore, other duties may be asked of an employee in this position from time to time.

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