Job Title: E-commerce and Digital Marketing Manager
Industry: Apparel / Fashion Reports to: VP of E-commerce Location: Chatsworth, CA
Employment Type: Full-Time/On Site
Salary Range: $90-$120k
Job Summary
We are seeking a dynamic and data-driven E-commerce and Digital Marketing Manager to lead and scale our digital sales channels in the fast-paced apparel industry. This role is pivotal in owning the strategy, execution, performance and maintenance of both Direct-to-Consumer (DTC) e-commerce platforms and third-party marketplaces (such as Amazon, Walmart, Target+, and others). The ideal candidate is both analytical and creative, understands apparel brand-building in a digital world, and thrives in a collaborative, fast-paced environment.
Key Responsibilities
E-commerce (DTC) Strategy & Management
● Own and optimize performance across the brand’s owned e-commerce websites on Shopify
● Lead UX/UI improvements to increase conversion rate, reduce bounce rate, and enhance customer experience.
● Manage product merchandising, categorization, pricing, cross-sells/upsells, and seasonal content updates.
● Analyze funnel metrics and customer behavior using tools like Google Analytics, Triple Whale, or Shopify analytics.
● Collaborate on site promotions, A/B tests, landing pages, and product launches.
Marketplace Management
● Oversight on day-to-day operations across marketplaces (Amazon, Walmart, Target Plus, etc.), including inventory for FBA, listings, pricing, content optimization, deals and promotions.
● Coordinate with fulfillment and logistics teams to ensure marketplace SLAs are met (e.g., shipping, on-time delivery).
● Monitor marketplace performance metrics: YOY sales and session metrics, Buy Box percentage, advertising ROAS, reviews, and seller ratings.
● Implement competitive pricing and assortment strategies to grow share and profitability.
Digital Marketing
● Plan and manage 3rd party agencies for execution of paid media campaigns across channels (Meta, Google Ads, YouTube, TikTok, affiliates, etc.).
● Oversee SEO strategy, content planning, and blog/editorial calendar to drive organic traffic.
● Manage planning, communication and approval of email marketing and SMS programs (Yotpo) with 3rd Party agency, including segmentation, automation flows, and campaign performance.
● Collaborate with creative, freelancers, and influencers for brand-aligned messaging and assets.
● Leverage multi-touch attribution modeling to guide budget allocation and improve CAC, ROAS and LTV metrics for organization.
Reporting & Optimization
● Track KPIs for all digital channels including ROAS, AOV, LTV, CVR, and channel-specific KPIs.
● Provide weekly and monthly performance reporting and actionable insights to leadership.
● Use tools such as GA4, Triple Whale, Excel/Sheets, and ad platform dashboards to analyze trends and inform decision-making.
Qualifications
● Bachelor’s degree in Marketing, Business, E-commerce, or related field.
● 5+ years of experience in e-commerce and digital marketing, preferably in the fashion/apparel sector.
● Proven experience managing both owned DTC websites and marketplace platforms.
● Strong analytical skills and proficiency in e-commerce platforms, web analytics, and digital ad tools.
● Capable of driving action and communicating strategic insights and recommendations.
● Experience with Shopify, Amazon Seller Central/Vendor Central, Google Ads, Meta Ads, Yotpo, Walmart Seller Central, Target Plus portal, etc.
● Excellent project management and communication skills.
● Passion for apparel, consumer behavior, data and building best-in-class online experiences.
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