Arrae is a fast-growing wellness brand specializing in 100% natural supplements designed to help individuals feel their best. As we continue to scale rapidly, we are looking for a strategic and data-driven Email Marketing Strategist to take our email and SMS marketing efforts to the next level. The ideal candidate is highly analytical, detail-oriented, and a creative problem solver who thrives in a fast-paced environment. You should be passionate about leveraging data to drive engagement, increase conversions, and improve customer retention. If you have a strong background in email marketing, automation, and performance analysis, we encourage you to apply! Responsibilities: Develop and maintain a comprehensive email marketing calendar aligned with business goals. Manage and execute all aspects of email marketing, including campaign launches, automated flows, segmentation, and audience management. Ensure timely execution of campaigns by coordinating deadlines with internal teams, including creative and content teams. Optimize email and SMS performance through A/B testing, personalization, and audience segmentation strategies. Evolve and expand the email and SMS strategy to engage both new prospects and existing customers. Research industry trends, competitor strategies, and best UX practices to improve engagement and conversion rates. Ensure all emails align with brand guidelines, maintain a strong visual hierarchy, and deliver clear, compelling messaging. Communicate campaign objectives and creative direction effectively in briefs for designers and copywriters. Monitor key performance indicators (KPIs) and generate data-driven reports with actionable insights for stakeholders. Recommend and implement third-party tools and integrations to enhance campaign effectiveness. Manage SMS marketing initiatives, driving subscriber growth and optimizing for revenue impact. Qualifications: 3+ years of experience in email marketing, preferably in the eCommerce industry. Expertise in Klaviyo, including analytics, segmentation, automation, A/B testing, and email building. Hands-on experience with Postscript SMS or similar SMS marketing tools. Strong problem-solving skills and the ability to troubleshoot technical issues independently. A self-starter who can take ownership of projects and execute with efficiency. Highly organized with the ability to manage multiple projects and shifting priorities in a fast-paced environment. Strong analytical mindset with experience using data to inform and optimize marketing strategies. Excellent written and verbal communication skills with a keen eye for detail and professionalism. How to Apply: Interested candidates should submit their resume, portfolio, and a brief cover letter outlining their relevant experience and why they would be a valuable addition to our team. Please send your application to careers@arrae.com with “ EMAIL MARKETING STRATEGIST ” in the subject line. ARRAE, Inc. is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences. #J-18808-Ljbffr Arrae Inc.
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