Job Description

Job Description

Job Description

Marketing Specialist - Industrial B2B (Content & Campaign Focus)

At Apex Mills, we don't just manufacture textiles—we engineer solutions. For over 80 years, we've partnered with innovators across industries to develop custom, high-performance fabrics that meet the most demanding applications. From aerospace and defense to healthcare and contract furniture, our application-driven approach and commitment to U.S.-based manufacturing have made us a trusted leader in specialty textiles.

We're seeking a strategic and hands-on Marketing Specialist based in Inwood, NY (Long Island) or near Graham, NC , to amplify our brand presence and drive growth through compelling storytelling, digital innovation, and industry engagement. This role is pivotal in shaping how Apex Mills is perceived across key markets, ensuring our legacy of excellence continues to thrive. You'll be the hub between sales, leadership, and our in-house design support—helping us tell our story, elevate our brand, and drive growth.

• Partner with the sales team to craft and execute marketing strategies that strengthen our brand position and showcase our unique textile solutions.
• Conduct market and competitive research to uncover trends and identify opportunities for lead generation.
• Draft and oversee the marketing budget , working closely with management and finance to align with business goals.
• Lead digital marketing initiatives , including SEO, PPC, email campaigns, and website enhancements.
• Write and manage content for email, social media, product literature, case studies, and web.
• Oversee our website redevelopment project , ensuring it reflects our brand and clearly communicates product capabilities.
• Measure and report on campaign performance , providing actionable insights to improve results.
• Manage production of all marketing collateral , including promotional materials, sample books, signage, product brochures, and branded merchandise.
• Coordinate trade show participation and customer-facing events: planning, logistics, booth design, staffing, hotel bookings, lead capture, and follow-up, ensuring a strong ROI.
• Foster relationships with industry associations, media outlets, and partners to secure sponsorships, speaking opportunities, brand exposure, and collaborative ventures.

• Experience: 2+ years in B2B marketing, preferably within textiles, industrial, manufacturing, or related industries.
• Education: Bachelor’s degree in marketing, communications, or a related field.
• Skills: Proficiency in digital marketing tools (e.g., SEO, PPC, LinkedIn, Constant Contact), CRM/ERP systems (Infor CSI preferred), and Microsoft 365.
• Attributes: Exceptional communication skills, a proactive mindset, a self-directed work style, and the ability to manage multiple projects with attention to detail.
• Expertise: Demonstrated success in coordinating trade shows and aligning marketing efforts with sales objectives.

• Competitive Compensation: Salary commensurate with experience and performance.
• Comprehensive Benefits: Including PTO, medical, dental, vision, FSA, and a company-matched 401(k) plan.
• Innovative Environment: Join a team that's at the forefront of textile innovation, committed to sustainability and excellence.
• Collaborative Culture: Work alongside industry experts in a supportive and dynamic setting.

Ready to create your future with Apex Mills?

Apply now and be part of a team where problems are shared, and solutions are crafted.

Apex Mills – Problem Shared. Problem Solved.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Know Your Rights. Click here ( to view information on your protections under Federal Law from discrimination.

Job Tags

Similar Jobs