Job Description

About Dr. Elsey’s

Dr. Elsey’s is a veterinarian-owned brand dedicated to providing high-quality products that support the health and happiness of cats and their owners. We’re passionate about improving the lives of pets and the people who love them—and that includes building a strong digital presence to share our mission.

Position Overview

We are seeking a tech-savvy, creative, and detail-oriented  Digital Content & Social Media Manager to manage and maintain our  WordPress website and oversee all  social media channels . This dual-role position requires both technical proficiency with web content management and strategic thinking in social media marketing to drive engagement, traffic, and brand visibility.

Key Responsibilities

Website Management (WordPress):

• Manage all content on the WordPress site, including blogs, product pages, landing pages, and SEO updates.
• Coordinate website updates and ensure functionality, responsiveness, and user experience best practices.
• Collaborate with designers or developers for any custom changes or troubleshooting.
• Implement on-page SEO strategies and maintain up-to-date metadata and structured content.
• Monitor website analytics to optimize content performance and user experience.

Social Media Management:

• Develop and execute social media strategies across Instagram, Facebook, Pinterest, TikTok, and X (formerly Twitter).
• Create and schedule engaging content (images, videos, captions) aligned with brand voice and marketing campaigns.
• Monitor performance metrics and prepare monthly analytics reports with insights and recommendations.
• Stay current with social media trends and emerging platforms to keep the brand relevant.
• Engage with followers, respond to comments and messages, and build community presence.

Qualifications

• Proven experience managing WordPress websites (2+ years).
• Demonstrated success in growing and managing social media accounts for a brand.
• Strong writing and editing skills with an eye for design and visual storytelling.
• Familiarity with SEO principles, Google Analytics, and social media analytics tools.
• Proficient in tools like Canva, Hootsuite/Later, Meta Business Suite, or similar platforms.
• Basic knowledge of HTML/CSS is a plus.
• Copywriting and proofreading experience is a plus.

What We Offer

• Competitive Salary
• 100% employer-paid health insurance
• Employer-match 401k

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