Job Description

Job Description

Rainier Recruiting is partnering with a global, $100m consumer goods company in the wellness and personal health space is seeking a Email & Lifecycle Marketing Manager. This role is responsible for leading customer recruitment and retention strategies across company-owned websites in the U.S., Canada, U.K., and EU. The manager will drive revenue and profitability by increasing customer acquisition, repeat purchases, and overall engagement with the brand.

The ideal candidate is both strategic and hands-on, able to design effective lifecycle marketing initiatives while also executing campaigns. Success in this position requires a strong understanding of customer segmentation, lifetime value drivers, and the use of paid and owned media channels—including email, SMS, and social—to maximize recruitment and retention.

Compensation & Benefits:

• Annual salary: $110,000–$130,000 plus up to 30%+ percent bonus (negotiable).
• Hybrid work schedule.
• Health benefits
• Dental benefits
• Vision benefits
• 401k (fully vested) up to 3% match, then 0.5% up to 4%
• Short term coverage fully paid
• Long term coverage fully paid
• Life insurance fully paid
• Pet insurance
• Ancillary benefits (life, critical illness, injury etc.)
• Identify theft coverage

Location: Bellevue, WA. This position is onsite Monday-Thursday with an option to work-from-home on Fridays.

Key Responsibilities

• Develop and manage a comprehensive CRM strategy to grow new customer acquisition, reduce churn, and increase customer lifetime value.
• Create and execute an annual communications calendar that aligns with major cross-functional initiatives such as product launches and marketing campaigns.
• Design targeted, dynamic content for email and SMS campaigns that drive engagement and conversions.
• Conduct A/B testing to optimize subject lines, creative content, and messaging for improved open and conversion rates; share insights with stakeholders.
• Manage ongoing maintenance of automated communications programs to ensure relevance and effectiveness.
• Analyze customer behavior to provide actionable insights that strengthen recruitment and retention strategies.
• Oversee quality control of all digital communications, including accuracy of links, content, and audience targeting.
• Collaborate with cross-functional partners to create an engaging and consistent brand experience across owned websites, guiding visitors from prospects to loyal customers and advocates.

Skills & Work Style

• Data-driven, analytical, and curious with a strong ability to translate insights into action.
• Highly collaborative and persuasive, able to influence stakeholders across multiple functions.
• Strong problem-solving skills, with the ability to evaluate complex challenges and propose creative solutions.
• Relationship builder who fosters mutual respect and trust across teams.
• Strong knowledge of customer segmentation and email/SMS marketing best practices.

Qualifications

• Bachelor’s degree in business, marketing, economics, STEM, or a related field (Master’s preferred).
• 3+ years of experience in digital marketing, with a focus on customer acquisition and retention for consumable products or services.
• Proven success in driving site conversion and repeat purchases through email and SMS campaigns.
• Proficiency with marketing platforms such as Klaviyo, Attentive, or similar tools.
• Knowledge of privacy and compliance requirements (CAN-SPAM, GDPR, HIPAA).
• Strong written and verbal communication skills with the ability to present strategies, processes, and performance metrics clearly.

Who is Rainier Recruiting?

Rainier Recruiting is a boutique, award winning national staffing agency and executive search firm. Using an approach that “treats every candidate like an executive search”, we offer positions in contract-to-hire, Full-Time, and executive search. Named the #1 Best Workplace in Washington State in 2022, recognized as a ClearlyRated Best of Staffing firm, and identified as a top recruitment firm by multiple business journals, Rainier Recruiting is fast becoming a respected company. We are no longer the “best recruiters you have never heard of”. Rainier Recruiting is also proud to share our clients have a 93% repeat business rate. Rainier Recruiting is an equal opportunity employer and service provider and does not discriminate on the basis of race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are dedicated to making employment decisions based on merit and value, for ourselves, our client companies, and for the candidates we represent. We engage in socially conscious business practices and believe that diverse, equitable, inclusive, and non-biased talent and recruitment processes are foundational to the success of every organization that we partner with.

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